I believe the first "Fact of Life" that says that people don't read pages but scans them is true. I have seen myself do this when I look up video game stuff. I go directly for what I'm looking for instead of looking at the entire webpage.
Queston 2 Based on Krug and Nielsen, what are three things that you can do as a web designer to "design great billboards?"
I would try to send the message with crisp pictures and not much text. I believe people react more to a picture than a lot of words.
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